Issue Details

Dads, contact Berkley Fishing Company

The Pure Fishing Company is now running a commercial for the new Berkley Gulp line of artificial baits. Here's how one dad explained the ad:

I was watching the outdoor channel on TV with my grandchildren and one would think that would be a safe program to watch.

A Berkley fishing bait ad comes on and there is a naked man hiding behind their new bait called the Gulp. They say it is all natural so they use a nude man hiding behind the bait to show it is natural!

I am through with Berkley baits and any tackle associated with them until they rescind this add!

Please ask Berkley to pull this ad and find better ways to promote their product than using adult nudity. Send an email to chairman Tom Bedell, and then call them at 1-800-237-5539.